You can’t charge any fees for this service, ask for any personal information or sell the person’s contact information to another company. If a subscriber wants off your list, you have 10 days to do it. Here’s an example of an opt-out option (look for the “Unsubscribe” link at bottom): At the bottom of the email, you can provide a link to unsubscribe. You have to give this option to your subscribers in every message you send. Your subscribers must be able to easily unsubscribe from your messages.
Doing this helps to show your business is a credible one, and offers another way for your recipients to opt out of your emails if they need to. Give a physical addressĮach email must contain the postal address for the person or business sending the email. The only time you don’t have to warn readers about ads? If everyone on your list has agreed to receive your emails. And most email service providers, like VerticalResponse, require you have permission before sending any email through their service. We strongly suggest that you get permission from all of your subscribers before sending emails, especially with the European Union’s General Data Protection Regulation in effect. Here’s a snapshot of a few to-the-point subject lines: In other words, don’t write “Claim your $500 gift card” in the subject line to get people to open an email that’s really about a new product. Your subject line should reflect what’s in the email. In other words, these fields should contain the sender’s name or the business name. The “From,” “To” and “Reply to” labels need to tell the recipient where the email comes from. Tell readers where your email is coming from With Ignell’s help, we’ll outline the seven key components of the law that you, the email sender, should know and follow: 1. “Some small businesses may be aware of certain conditions specified within the CAN-SPAM Act, but I think that very few are familiar with the entirety of the law,” said Jesse Ignell, a marketer for Computer Market Research.
The law was subsequently updated in 2008. Bush signed the CAN-SPAM Act bill into law to stop the onslaught of spam that was landing in everyone’s inbox. VerticalResponse is here to break through the jargon and help you understand the rules.īefore we dive in, let’s quickly look at the law’s history. And if you’re “promoting or advertising a commercial product or service through electronic communication,” you have to comply with the law or face some hefty penalties. about sending emails? It’s called the CAN-SPAM Act.
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